FIFA has confirmed dairy producer Mengniu Group has signed on for the 2018 World Cup tournament, joining Chinese brands Hisense and Vivo in the second-tier sponsor category.
FIFA still has 21 vacant slots in its 34-sponsor World Cup program less than six months from the opening game in Moscow.
- Mengniu becomes the official drinkable yogurt and pre-packaged ice-cream of the FIFA World Cup and the official milk and powdered milk of the FIFA World Cup for Greater China, FIFA confirms.
A new third-tier category with 20 continental slots has found just one sponsor, Alfa-Bank of Russia. All World Cup sponsors to sign in the past five years are from China, Russia and 2022 host Qatar.
